AdeptMedia Showcases Innovative One-to-One Marketing Solutions for Financial Institutions at BAI

Nov. 14, 2006 – AdeptMedia Corporation Showcases Innovative One-to-One Marketing Solutions for Financial Institutions at BAI

Survivor Tina Wesson appears in conjunction with technology highlighted for companies to survive the competitive environment

Las Vegas, Nov. 14, 2006 – At the BAI Retail Delivery Conference and Expo, AdeptMedia Corporation (Booth 2812) is showcasing its innovative marketing solutions that help financial institutions cost-effectively use one-to-one marketing to communicate and streamline transactions with clients and members. Tina Wesson, the winner of Survivor: Australian Outback, will make an appearance at AdeptMedia’s booth to sign autographs and book copies as the company demonstrates how real-time deeply targeted and personalized marketing can help banks and credit unions survive the competitive economic environment. The show is being held at The Mandalay Bay Resort in Las Vegas, today through November 16.

AdeptMedia’s DeepTarget and MarketEasy data mining and marketing campaign creation solutions let marketers target and deliver one-to-one marketing messages with on-point offers through multiple delivery channels, including online banking applications, e-Alerts, e-Statements, and four-color personalized print. Financial service providers can create relevant and unique offers designed for each distinct customer, resulting in immediate, actionable revenue-producing vehicles.

DeepTarget and MarketEasy immediately provide the ability to close business through on-line call to actions, generated when customers are transacting business, such as banking online or paying bills. DeepTarget automatically pinpoints information about individual product mix, demographics, propensities, and channel behavior to produce a customized product or service recommendation applicable and timely to an individual. The solutions leverage an organization’s existing technology investments, integrating with existing CRM solutions or connecting to multiple data sources, such as raw data, transactional data, or data warehouse information.

Booth demonstrations will highlight the workflow of AdeptMedia’s “survivor marketing campaign” used to promote BAI show attendance. Information was merged from BAI’s raw data source of attendees and converted into a customized invitation that was mailed to individuals. A personalized URL was automatically created for each invitee, which lets invitees respond and select a preference for a unique, customized giveaway. Giveaways are then produced using the Xerox iGen3, the digital printing component of AdeptMedia’s end-to-end solution. Additionally, AdeptMedia’s Deep Target platform, will be demonstrated using sign-ons generated for each pre-registered attendee that contains appropriate personalized messages presented to that specific attendee.

AdeptMedia’s showcase of DeepTarget and MarketEasy solutions at BAI are aimed at demonstrating innovative capabilities that deeply integrate online marketing and digital printing for affordable one-to-one marketing and maximized return on investment.

For more information on AdeptMedia, call AdeptMedia at (888)512-1099 or visit

About AdeptMedia Corporation
AdeptMedia Corporation is a software technology company rapidly redefining targeted marketing. Through the use of MarketEasy and DeepTarget online and color print marketing technologies, AdeptMedia is able to provide comprehensive messaging solutions for any-sized business. With anticipated significant growth in both the online advertising industries, AdeptMedia is uniquely positioned for sustained success. For more information, contact Kathy Bazemore at (888) 512-1099, or visit

# # #

— End —