Bamboo’s Quick Control® Collar + Built-in Leash Receives Industry Recognition Award

Nov. 9, 2006 – BAMBOO’S QUICK CONTROL® COLLAR + BUILT-IN LEASH RECEIVES INDUSTRY RECOGNITION AWARD FROM ‘PET BUSINESS’ MAGAZINE

North Hills, Calif. (Nov. 6, 2006) – Bamboo®, the pet care division of Munchkin Inc., today announced that its Quick Control® Collar + Built-in leash is the recipient of a 2006 “Pet Business” Industry Recognition Award. The product was highlighted in the October issue of “Pet Business” magazine. Now in its fifth year, the Industry Recognition Awards are selected by readers of the magazine, pet specialty retailers, who vote for the most popular and innovative pet products to hit the market across a variety of categories.

“We’re delighted that the Quick Control® Collar + Built-in leash was voted one of the industry’s most groundbreaking pet products,” said Steven B. Dunn, president and CEO, Munchkin Inc. “The Quick Control® line has captured the public’s attention by addressing everyday safety and control issues with a simple, smart solution. Receiving this award from the industry validates consumer appeal and further confirms that Bamboo® creates the most innovative dog collars and leashes available.”

ABOUT THE INDUSTRY RECOGNITION AWARDS
Created in 2001, the “Pet Business” Industry Recognition Awards strive to recognize the most popular and innovative products introduced to the market each year. Pet specialty retailers are asked to vote for their favorite products across a wide range of categories and products.

ABOUT QUICK CONTROL™
The Quick Control® Collar + Built-in leash elevates ordinary dog collars to the next level by combining a soft, nylon material with a built-in retractable leash, integrated identification card, and reflective stitching for visibility at night. A quick tug on the padded handle of this unique collar creates an instant leash and gives every dog owner an added measure of safety and convenience with their pet, whether in the house or on the go.

The Quick Control® Harness + Built-in leash brings the same level of innovation to the harness category. For medium to extra large-sized dogs that prefer harnesses to collars, the Quick Control® Harness also features a patented, built-in retractable leash, soft, comfortable, double strength nylon and reflective stitching for visibility at night.

The Quick Control® Leash + Seat belt latch includes an integrated, universal seat belt connector that fits most cars. It features double strength soft nylon, a padded handle and reflective stitching for better visibility at night, as well as a zippered pocket to store waste bags, keys and money.

ABOUT BAMBOO – Pets are kids too™!
Bamboo® is a division of Munchkin Inc., a leader in the baby care industry that designs, manufactures and markets baby products that excite, delight and make life easier for families. At Bamboo, we understand families come in all shapes and sizes, with claws and tails, and wings and scales. We recognize that pets are an important part of today’s family and deserve the same kind of high-quality, safe & innovative products that we’ve been creating for children. After all, pets are kids too!

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Contact:
Katie Casey
Formula
(310) 578-7050
casey@formulapr.com

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