Birmingham International Fashion Week Announces Phase 2 Designer Line Up for SS16

Birmingham, United Kingdom, August 01, 2015 –(PR.com)– Birmingham International Fashion Week has revealed Phase 2 Designer Line up for its upcoming 2015/2016 Spring Summer collections, which will see more than 12 Runway designers show at Birmingham’s Macdonald Burlington Hotel from Friday 4th September until Saturday 5th September 2015. Birmingham International Fashion Week will showcase SS16 Collections from: Jayne Elizabeth Millinery, I.Kollection and Rich & Tita La Diva.

Jayne Elizabeth Millinery’s (UK) intense artistic flair is her life’s passion. Her fascination for fashion, costume, art and needlework has evolved into a love of millinery, which unites her interests perfectly.

Jayne says, “I believe that millinery is an art form: a fusion of fashion, sculpture and art. As a milliner/designer, you have to be able to think and design in a three-dimensional way, and always ensure that your creations are well-proportioned and balanced from every angle.”

Jayne studied millinery, graduated from The London College of Fashion, and began her career working in fashion retail, design and production. She soon focused on bridal and special-occasion wear, bespoke accessories and of course millinery. She spent eight years working with couture society milliner Eda Rose, producing collections for Harrods, Selfridges and others, and creating designs for special commissions, such as royal garden parties, weddings and race meetings. In 2005, Jayne established her own label and studio in Oxfordshire, for which she creates bespoke hats, headpieces and hair accessories for prestigious social events. She has produced unique creations for Royal Ascot, Henley Regatta, weddings, parties, promo and magazine photo shoots, and many catwalk shows. Jayne Elizabeth Millinery has featured prominently in many UK and international magazines. These include Asiana Wedding Magazine, Astound Magazine, The Oxford Times, The Oxfordshire Bride and Groom Magazine, Khush Magazine, Black Brides and Beauty, and Giuseppina Magazine. The Collection is called Fragmentation Collection- the collection features strong sculptural shapes, glamour, and pieces with a definite Gothic influence. Fragments of metal, beadwork, and lace are the main distinctive elements throughout the entire collection, and are combined with tulle, silk and taffeta and velvet. Meticulous attention to detailing and styling synonymous with the brand – Jayne Elizabeth Millinery. Jayne Elizabeth Millinery Designs are available to purchase at a Fashion Lounge & Showroom during SS16 shows.

I.Kollection (UK) was founded by Ihuaku Nweke in 2009. The foundational ethos of the brand is quality first in terms of the basic materials such as fabrics and jewellery stones, exquisite design and personal attention to individual needs. The vision of the brand is that everyone has a unique style and can look individual whilst also looking fashionable. The signature style is eye-popping colours, good quality tailoring with classic cuts and artistic positioning of patterns through the fabrics. I.Kollection is a designer that’s on the up and recently featured in the emerging Designer profile of the July 2015 edition of Vogue. Her designs can be purchased from stores such as Red Vatican in East London and worldwide via www.zuvaa.com and
“The abundance collection – SS16 is inspired by 1970s decadence and 1950s glamour.”

Etita Richards (Nigeria) was born in the early 80s in Ikom, Cross River State. Etita holds a Bachelors Degree in Marketing, where she got her start from the trenches of the industry and started working behind the scenes for a fashion house, after graduating from the University. In 2014 she started the Rich & Tita La Diva brand and since then, enjoyed the challenge to help restore African, American and European fashion pieces. Etita’s fashion line is influenced by cultural and social latitude to appeals both to the local and international markets. She laid aside all limitations in her design by creating a combination of African prints with the modern fabrics to work with a wide range of colors, patterns and styles to create beautiful cloths which are functional as well as aesthetically pleasing with the consideration of who is likely to wear the garment and the situations in which it will be worn. Etita has the burning desire to redefine styles that cut across all genres both local and internationally, whilst ensuring her brand generates a recognition globally. RiTi Two SS16 Collection is strongly influenced by cultural and social latitude that appeals both to the local and international markets.

Other confirmed Designers for the SS16 Runway shows include an impressive line up of both British and International talent: Australian ECO brand Green Embassy, American Designer Zintrise Altovise, British Millinery Jayne Elizabeth Millinery, I.Kollection from London and Rich & Tita La Diva from Nigeria.

Birmingham International Fashion Week 2015 Day 2 Runway is sponsored by miraDry UK. Other Official Show Partners include: Macdonald Burlington Hotel, MLA, FashionWeekWeb and FashionUnited.
Contact Information
Birmingham International Fashion Week
Davina Merchant
0333 011 5463
Contact
www.bhmfashionweek.com