Nov. 29, 2006 – ‘Brand becomes a hit’ – this was the title of round-table discussion in the context of ‘PeterFood’ exhibition (Saint-Petersburg, Russia) which was held on 8 of November. The event’s organizers invited the founder of the branding agency ‘Zarkin and Partners’ Gene Zarkin who shared the secrets of successful brand development.
‘PeterFood’ is the largest food exhibition in the North-West region of Russia which has been held annually for 15 years. Such well-known companies as ‘Baker’s House’, ‘Ancor’, ‘Ernst and Young’, trade networks ‘Pyaterochka’, ‘Perekrestok’, ‘Paterson’ and others took part in the exhibition.
At the round-table discussion ‘Brand becomes a hit’ there were 34 visitors. They heard Gene Zarkin’s story about how to decrease the risk of wasting time and money during the brand development and about the effective decisions in the foodstuffs advertising.
At the round-table there were the representatives of companies ‘Red Bull’, ‘Baltika’, ‘Daria’, ‘Globus Gurme’ and others. All visitors noted that Gene Zarkin’s speech differed favourably by its dynamic tempo and went off very successfully – loud applause to the lecturer was the best award to him.
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