Marquis Publishing, an affiliate of the Marquis Gallery announces the release the eBook edition of “So You Think You Know California Wine? Demystifying the California Wine Industry and Coming Economic Decline.” The photographic edition portrays the beauty and landscape of the northern California wine region during each stage of the annual wine harvest. Addresses the 3 most strident issues: water, real estate value levering and overproduction that peril the stability of the industry.
Morro Bay, CA, April 19, 2015 –(PR.com)– Marquis Publishing, an affiliate of the Marquis Gallery announces the release the eBook edition of “So You Think You Know California Wine? Demystifying the California Wine Industry and Coming Economic Decline.” The photographic edition portrays the beauty and landscape of the northern California wine region during each stage of the annual wine harvest. Photographer Marques Vickers 80+ images captures the diversity of the vineyard terrain and majesty of the individual vines from his artist perspective.
The photography is supplemented by his observations and projections regarding the 2014 final grape crush report released on March 10, 2015 by the United States Department of Agriculture, Pacific Field Office. Vickers addresses the three most strident issues: water, real estate value levering and overproduction that peril the continued stability of the industry.
The 2014 Napa Valley harvest may ultimately prove a benchmark before the reality of the California drought radically affects the region’s yields. The harvest was the second largest and most lucrative in the history of the Napa Valley region bringing in a 9% value increase from 2013. By contrast, the state of California’s overall production shrunk 8.3% and valuation rose less than 1%. The Northern San Joaquin Valley region had production decreases of 16%.
Vickers elaborates on what is going on within Napa that is eluding the majority of the State’s wine regions.
Despite the continued effects of severe drought conditions, the 2014 harvest may ultimately emerge as the finest year of the decade due to the smaller and more concentrated berry sizes, creating greater flavor complexity. What distinguished 2014 from the current year has been the timely rains and seasonal heat spikes.
As water sourcing becomes the new alchemy within the Napa Valley and throughout California, aggressive deep well water drilling for underground sources is creating a potential for economic, liability and ecological catastrophe. The depletion of underground sources and storage reserves may prove necessary for short-term coverage caused by the continuing drought and overproduction. Longer-term implications such as stricter water rationing and production moratoriums may inhibit continued growth and elevate pricing.
Will fine wine palettes and consumers foot the bill at the marketplace?
Vickers writings elaborate beyond the traditional marketing rhetoric and hype both Napa’s production success and California’s decline during 2014. More poignantly, the results from the grape crush report identify significant production trends taking shape regarding emerging drought resilient grapes and increasingly out-of-favor Zinfandel and Merlot varietals. Based on the immediate economic threats and absence of nimbostratus (rain) clouds, a major financial correction appears eminent.
“So You Think You Know California Wine?” edition is a straightforward guide for wine enthusiasts to understand the complexities of a wine harvest and outstanding visual overview of one of the most renown wine regions internationally. The electronic book format is available through Amazon Kindle and Barnes and Noble Nook stores. An accompanying promotional video is available on YouTube.com and Vimeo.com. Vickers is the owner of DiscountVintages.com and WineScalper.com. Marquis Publishing specializes in paperback and electronic formatted books on a variety of lifestyle subjects.