CEIC Analytics – Malaysia Media Report

Nov. 10, 2006 – CEIC Analytics – Malaysia Media Report

The Malaysian media scene revolves around three main platforms – newspapers, television and radio – in that order of size. Steady newspaper circulation growth is forecasted at between 2-4% until 2010, which is in line with population growth. In the years ahead, television stands a very good chance of gaining advertising revenue market share from the print segment.

Scope of this report

Our Malaysia Media report provides in-depth analysis and statistics, with 2004 and 2005 year-end market data and updated data for Q1-Q2 2006. This report gives an instant overview of the Malaysian media market. The data contains graphic illustrations in form of tables and graphs and expert views.

Table of Contents

1. Industry Profile
1.1 Media Industry Overview
1.2 Print Media
1.2.1 Newspaper Regulation and Readership
1.2.2 Advertising Rates and Cost Efficiencies
1.2.3 Cover Prices
1.2.4 Newsprint Prices
1.2.5 Risk Factors Faced by Print Media
1.3 Broadcast Media
1.3.1 Free-To-Air (FTA) TV Broadcasts
1.3.2 Pay-TV Broadcasts
1.3.3 Radio Media Sector
1.3.4 Broadcasting Trend
1.4 New Media
1.5 Policy and Regulatory Environment
1.6 Current Issues and Future Developments

2. Market Trends and Outlook
2.1 Advertising Expenditure (Adex)
2.1.1 Adex by Medium
2.1.2 Adex in Asia Pacific
2.1.3 Top Advertising Sectors 2004-2005 Comparison
2.1.4 Print Adex
2.1.5 Broadcast Adex
2.2 Adex Outlook
2.2.1 Online Adex Outlook

3. Leading Players and Comparative Matrix

3.1 Company Profile and Operating Statistics
3.2 Comparative Matrix
3.2.1 Overview of Malaysian Key Media Group
3.2.2 Financial Highlights
3.2.3 SWOT Analysis

Sunil Nair
(Web Admin)

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