and Interaktiv1 Announce Strategic Alliance

Dec. 19, 2006 – IT channel industry advocate and upstart today announced a strategic alliance with Interaktiv1 Pty Ltd to manage it’s local sales and marketing operations. “Our association with Interaktiv1 will further entrench our presence within the Australian IT channel space” a spokesperson for the organisation stated.

Interaktiv1 Managing Director and IT veteran, Mr George Kaponay, added the partnership “heralds a new order in the Australian IT industry” and will lead to “a degree of maturity” that is “sadly lacking”.

Deal broker Kaponay, will defer day to day relationship management activities to Robert Nagy, who steps in as Sales and Marketing Director for the operations. “In these times of consolidation and rapid change, someone needs to step up to the plate and represent the best interests of smaller players” states Nagy. are currently on a recruitment drive within the Australian IT channel landscape, encouraging industry members to add company profiles and other content related to their channel activities. Nagy adds “We have 18 types of content available for the channels to get across where they fit in within the industry and how they add value”. This will no doubt prove enticing for some resellers struggling to gain that all important credibility and mindshare with leading distributors and vendors. A few examples of content types currently available include:

• Channel Programmes
• Organisational Competencies
• Partners
• Products
• Services
• Solutions
• Corporate Events

Members can also blog about their favourite channel topics. The site also anticipates setting up a forum for industry news and views.

Whilst not an industry body, aims to empower and advance the interests of its client organisations, most of whom are likely to be middle tier resellers.

About is an Australian owned and operated organisation providing the Australian channels community with a platform to promote their business interests. Our goal is to empower the channel with a voice of their own and a degree of visibility that is currently unavailable within the industry.

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