Announces Executive Coaching in IT Channel Best Practices

Dec. 29, 2006 – Leading executives are increasingly being reminded of the importance that channels play within an organisation’s go-to-market strategy. They are being told of the increased reach, access to new market segments and greater sales revenues amongst other things – and they want a piece of the action! All to often these executives have little awareness about the many facets of conducting business via intermediary organisations, i.e. channel partners.

To add insult to injury, an unprecedented global demand on the current channel resource pool means there are fewer suitably qualified and experienced channels experts available to fill senior channel management roles. It seems that many company executives are meant to survive the often turbulent waters of the channel on their own, or must turn to expensive consultants to manage specific channels related projects. One alternative is to empower the executive and their sales and marketing teams to effectively manage their own channels. is offering a new and dynamic coaching service to operational level executives with a responsibility for the channel. The service is offered through a variety of means depending on the location of the client, their work schedule or other criteria. “We do our level best to fit in with our client’s needs for a tailored, accessible and super responsive service” said Sales & Marketing Director, Robert Nagy. This could mean being reachable via telephone, VOIP and messenger services, SMS and e-mail at any time of the day. In addition to these, executives may sign up for a regular one-on-one coaching session in person – though this is not always necessary. Clients retain the services of resident channels experts on a month by month basis and there may be multiple contact points within each company.

The service is currently available to organisations within Australia, however more regions are planned in the near future. A variety of packages are offered to suit specific client requirements.

About is an Australian-based services organisation providing technology vendors and channel members with a platform to communicate and collaborate in an open and supportive forum. Our goal is to empower our client organisations with a voice that will be heard throughout the channel as well as provide a means for members to connect and explore new and exciting partnering opportunities.

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