Cineplex Entertainment rolls out Microsoft Dynamics CRM from Ideaca Knowledge Services

Nov. 27, 2006 – Cineplex Entertainment rolls out Microsoft Dynamics CRM from Ideaca Knowledge Services

FOR IMMEDIATE RELEASE

Toronto, ON – Ideaca Knowledge Services (www.ideaca.com), a leading Canadian-based technology consulting firm and Gold Certified Microsoft partner, announced today that Cineplex Entertainment LP, the largest motion picture exhibitor in Canada, has gone live with their implementation of Microsoft Dynamics CRM.

Headquartered in Toronto, ON, Cineplex Entertainment LP owns, leases, or has a joint venture interest in 132 theatres with 1,309 screens and is the largest motion picture exhibitor in Canada. Cineplex Entertainment rolled out Dynamics CRM nationally across their media, corporate sales, group sales and gift certificate program groups.

The Dynamics CRM solution delivered by Ideaca allows Cineplex Entertainment employees to have a holistic view of operations that consolidates several disparate customer databases into a single centralized repository. The Cineplex Entertainment sales and marketing teams now have the benefits of an integrated solution that allows them to be proactive in their customer efforts and help improve efficiency within the company. Cineplex Entertainment chose Ideaca because they are recognized as one of the premier Dynamics CRM partners in Canada.

“The extensibility and flexibility of Dynamics CRM gives us a tool that is capable of adapting to our business as we continue to grow. The ease of integration to our back office tools and the business value Dynamics CRM provides truly sets this solution apart in helping us achieve our business goals.” said Jeff Kent, CTO, Cineplex Entertainment LP. “Ideaca helped us with a rapid implementation that mapped our business process to the technology. Their deep knowledge in the CRM space was instrumental to the success of this project.”

“This is another great Ideaca customer that has gone live on Dynamics CRM which speaks to the momentum of the Microsoft solution and to the success Ideaca is experiencing delivering the Dynamics solution to our clients” said Muneer Hirji, CEO, Ideaca. “We are extremely pleased to have Cineplex Entertainment as a key customer and will continue to work with them to ensure ongoing success of this project.”

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About Ideaca Knowledge Services (www.ideaca.com)
Ideaca is a leading Canadian-based technology consulting firm that sells, develops and implements business software solutions. Ideaca currently employs over 140 information technology professionals in their Toronto, Calgary and Vancouver offices. Ideaca focuses on Microsoft Dynamics AX, Dynamics CRM, Portals and Collaboration Tools, Custom Application Development and Business Intelligence.

For Additional Information Please Contact:

Sunny Sung
Ideaca Knowledge Services
Main: (604) 669-6811 ext. 221
Mobile: (604) 790-1982
Fax: (604) 689-8915
sunny.sung@ideaca.com
www.ideaca.com

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