Creating Success Through Digital Marketing: Executing a Transformation

What is the true meaning of digital marketing today? In a world that delivers ads readily and directly at the touch of a button, or click of a mouse, messages and campaigns can get lost amongst a confusion of pop-ups and throwaway emails. Ensuring personalization and a solid understanding of the targeted audience through social media, quality content, focused newsletters & emails, targeted ads and more, are key foundations for a successful company in the information age of now.
The Digital Marketing Innovation Summit will provide attendees with a unique insight and understanding into how some of the world’s largest organizations are achieving such success, how these companies are being heard, and certain technological advancements that are key to the digital marketer of today.
This summit is an interactive platform for learning across two days of keynote presentations and executive-led panel sessions. Day one sees Daniel Stubbs, Executive Director of Digital Intelligence at Condé Nast, share his experiences on creating a successful content strategy that crafts key audience development. In a world where everyone’s a publisher and content is king, it’s important to be heard. Developing unique and creative ways to build a dialogue with consumers by using tools like social media & native advertising is paramount. Learn some of the techniques that helped grow the CN Network by over 45% in the past year alone.
With digital marketing comes huge amounts of data. The overlap is often overlooked in the role of the marketer, but being able to understand, and better yet actually utilize the data, is a skill many are lacking. Walmart appreciate the importance of data in their digital marketing efforts and their Cognitive Scientist, Om Marwah (one of this year’s Forbes 30 under 30 for Enterprise Technology), will discuss its value and how one can use this information to take their marketing campaign to the next level.
“Digital Marketing has seen an influx of technology and strategic advancements in the last few years. Now is the time for marketers to implement this and improve their campaigns to better engage their audience”, explains Nathan Meyer, International Events Director at the Innovation Enterprise. “This summit connects you with the brightest minds the industry has to offer – a conference renowned for its unique elements of interactivity.”
For a complete list of speakers, presentations and registration details for the Digital Marketing Innovation Summit, New York please visit:
About Innovation Enterprise:
Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation & Sports executives. Products include IE.Summits, ieOnDemand, ieWebinars, ieWhitepapers & more.