Senior NYC retail designer Cohen joins fast-growing family of fitness and lifestyle brands.
Miami, FL, April 30, 2015 –(PR.com)– Miami based fitness franchise elements has announced a new senior retail designer to its expanding development team. Visual Manager and Senior Store Designer Alex Cohen, formerly of Versace and Giorgio Armani, will oversee execution and development of industry leading designs for all elements store brands: elements fitness, The BalanceDiet Company, and thinspa. Cohen’s position as senior retail and rollout manager will also oversee logistics and rollout of new elements franchise and thinspa unit development within the US, as well as expansion the national vendor program and global merchandising philosophy.
“It is really going to be a pleasure to work in this environment,” commented Cohen. “I see tremendous potential to create spaces which really speak to the user within these health and fitness brands. elements has already been a leader in design, so for me it was a natural fit to help elevate the brands and integrate a true sense of world class retail experiences”
elements brands Chairman Christopher Palumbo commented, “We are thrilled to welcome Alex Cohen to the brand team. As the brands further develop and number of units grow, we are seeking more than just great interior design. We are seeking to create award-winning retail experiences that really touch our guests and excite them to stay and connect. Adding a senior designer with such a rich visual and consumer sales background really helps to add new depth to the team.”
Cohen’s announcement as Senior Retail Designer comes on the heels the announcement of fitness executive JoAnna Tuttle named president of the fast-growing international fitness brand, as well as Scott Kauffman named CFO. elements® has recently announced new expansion into Boston and South Florida, as well as an expanded retail division.
elements® is a family of healthy lifestyle brands, including elements®fitness, STUDIO by elements, The BalanceDiet Company, slimberry®, thinspa®, elementsTV, and 1800 WEIGHT LOSS. The company offers development and joint venture opportunities including product development through a geographically based development system. elements® was founded in 2004 and is owned by Leisure Growth Holdings, inc, Miami, FL.