Fail: Study Reveals Lack of Confidence in Digital Marketing – O’Connor Marketing Investigates

With digital marketing spending expected to reach a record $137.53 billion by the end of 2014 – a number that is a 15% increase on 2013, and a quarter of all paid media spending worldwide – a recent survey of marketers indicates that the only thing growing faster than digital marketing investment is the marketer’s uncertainty about what they’re getting for their money.
O’Connor Marketing looked into the recent study, conducted by Domus Inc. (titled ‘Study Reveals Widespread Digital Dysfunction Among Marketers’ and published on June 10, 2014 by MarketWired) and was shocked to find that 64% of marketers said that their companies suffer from “digital dysfunction.” Specific areas of concern highlighted in the study included:
91% of marketers surveyed believe their companies need better methods to measure the business impact of digital marketing and social media.
84% of marketers surveyed said their companies need to achieve more with their digital marketing, including increasing a return on investment from social media.
O’Connor Marketing is an outsourced sales and direct marketing company based in Sydney and Adelaide. The firm specialize in promotional and event marketing as they believe these to be effective forms of direct marketing. O’Connor Marketing works on behalf of their clients to accurately represent their brands to their ideal target market through face-to-face marketing methods. The firm believes that this is the best way to create long-lasting and personal relationships between brand and consumer as well as improving their clients’ customer acquisition, brand awareness and brand loyalty. Based on the findings by Domus Inc. in June last year, the firm expect this type of personalized marketing to boom in 2015. O’Connor Marketing aim to generate high quality sales for their clients and work on a ‘no win, no fee’ basis so that even in times of economic downturn businesses are still able to use their service with no financial risk and are guaranteed a high return on investment.
About O’Connor Marketing:
“It’s important that results can be clearly reported, that is why companies hire us to run direct marketing campaigns; we offer tangible results,” states O’Connor Marketing’s Managing Director, Ronan O’Connor. “That is not to say that digital marketing can’t deliver but it is much more complex and difficult to prove exactly which part of the marketing mix is eventuating in a sale,” adds Mr O’Connor.
O’Connor Marketing believes that the concern surrounding digital marketing could lead to more people turning to the use of direct marketing.