Fido Magazine signs agreement with ALR to distribute through High Street stores

Nov. 18, 2006 – Fido Magazine Signs Distribution agreements with ALR Group

Daniel Corby, CEO 118 Group Holdings plc has announced a distribution agreement with ALR Distribution

Speaking about the announcement, Daniel Corby said “Fido Magazine has been very well received and now has issues for Chelmsford, Brentwood, and Billericay and is soon to launch across 20 more towns in the UK. We have signed distribution agreements with ALR to ensure that Fido Magazine is available at selected Sainsbury, Tesco, BP, One-Stop and Somerfield sites. These high footfall locations help to ensure that Fido is available in key areas across the South East as we develop the Fido Business.

This is in addition to substantial direct distribution through letter box drops of quality households and other key locations which include Virgin Active, Co-op Food stores and Railway stations.

Fido Magazine is experiencing substantial growth for 118 Group Holdings plc and is also used as a vehicle to advertise other key products and services for the main businesses, which includes 118trades, 118gethitched and tastymobiles.com

The most recent expansion for 118 Group is from www.tastymobiles.com a new direct seller of mobile phone connections for ‘3’, Vodafone, Orange, T Mobile and o2. This particular business is taking national advertising in the Sun newspaper along with regional based publications.

The board is delighted with Fido and the growth opportunity that Fido brings to the group”

Daniel Corby continued “The group is now starting to think and act like a plc ahead of the planned float and has recently made some high profile appointments including business veteran Richard Allan, the former CEO of Perry Group plc as Chairman, Hugh Craen, the founder and mastermind of Potential Finance Group plc which floated on AIM in 2002. Hugh joins the business as a non executive director, Peter Hill as Group FD, who joins from Dorma Door Controls Limited, Scott Barker as Head of Risk, previously from World Pay and Meta Charge. In addition, Ian McLachlan, the recently retired head of Trading Standards of Hertfordshire, who has become Head of Ethics for the business and will oversee the way the business manages relationships with shareholders, staff, customers and suppliers”

Notes to editors:

118 Group Holdings plc successfully completed pre IPO fund raising exercises in October 2006 ahead of the planned AIM float and is growing ahead of forecasts. Last month the business announced the creation of 300 new jobs in Chelmsford and is recruiting rapidly. A third call centre for Chelmsford is currently at the planning stage following an offer being accepted by landlords for additional space of 17,500 square feet.

You can read more about the business at www.the118group.com

Other websites of the group include;

www.118trades.com
www.118gethitched.com
www.tastymobiles.com
www.carauto.co.uk
www.fidolocal.com
www.the118group.com

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