Innovations in ‘Marketing in Russia’

Dec. 26, 2006 – On the 6th and 7th of December the 10th international conference ‘Marketing in Russia: Technologies. Innovations. Practice’ was held in the ‘Renaissance’ hotel (Moscow, Russia). In the 2nd day of the conference the founder of branding agency ‘Zarkin and Partners’ (Saint-Petersburg, Russia) Gene Zarkin came out at the sectional sitting on the topic of ‘Marketing strategies’. Gene told visitors about how young Russian ‘Unitest’ company has won in a contest with the world market leader ‘System sensor’ with the help of correctly developed marketing strategy.
At the conference were presented the leading companies of the Russian market, such as ‘Ralf Ringer’, ‘MTS’, ‘Vympelkom’, ‘Microsoft Russia’, ‘Sitronics’, ‘Rollton’, ‘ROSNO’, ‘Yandex’, ‘Kaspersky Laboratory’ and others.

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