Internet Yellow Pages – a Great Surprise in Directional Media

Salt Lake City, UT, August 07, 2015 –(– Market Authority, the world leader in Directional Media research & research-powered sales training, has found that Internet Directories – Internet Yellow Pages (IYPs) chief among them – have emerged as an unlikely key player in world local search lead generation.

Steve Sitton, CEO of Market Authority, says, “Maybe the biggest surprise in Directional Media in world metro areas today is that the IYP’s did not get relegated to the old and obsolete as people expected. Rather, they have emerged as the dominant digital player in lead traffic that small and medium business can easily buy. While the strong IYP’s receive a significant amount of direct consumer traffic, the primary reason for their dominance is that the IYP’s benefit from the most prominent overall positions in organic search results.”

“The majority of consumer calls generated to local businesses in the big metros of the world are coming from the organic side of the search engines. This is where the real battle for leads is taking place,” Sitton said. “The big internet directories with local content (, Dexknows, Yelp,, etc.) perform powerfully in organic search and have become a very cost-effective way for smaller businesses and national companies to stay in the organic game by purchasing strong positions on the IYP platforms.”

Based on these findings, Market Authority has launched a new sales empowerment program called the IYP Game Changer. This new program is specifically designed to enhance sales of IYP and Internet Directory products for companies with a strong online organic presence.

“Companies who own highly used and highly ranking IYP or Internet Directory sites are sitting on a veritable gold mine that few, if any, are adequately cashing-in on,” Sitton continued. “Our research, consulting, tools and training help them to capture considerable additional revenue for their digital products.”

Market Authority is known for presenting powerful, simple and effective trainings that include compelling market-specific sales tools. Sales people who receive the Market Authority Package see an immediate increase in sales. Its original Game Changer research and training program is being presented in hundreds of world markets in 2015, and has generated or saved its clients an estimated $300 million in sales since its release in 2010. IYP Game Changer continues Market Authority’s stellar track record of bringing extremely-high ROI products to its customers.

“The key is having simple, powerful tools that are compelling and convincing to the SMB, as well as to the salesperson,” Sitton concluded. “Our research-powered IYP and print yellow pages sales tools are being used today by thousands of sales people world-wide, because they work.”

About Market Authority
Since its founding in 2009, Market Authority has performed live interviews with over 600,000 world consumers, as well as analyzing millions of local organic search results. Nearly 17,000 salespeople and managers across 60+ companies have been trained in Market Authority’s methodology.

To learn more about Market Authority, visit or contact Daniel Helsten at
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