Jamie Notter and Maddie Grant Launching Latest Book at SXSW: When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business

Jamie Notter and Maddie Grant, bestselling authors of Humanize debut their new book, When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business, at the SXSW Book Fair in Austin, Texas, on March 13-17.
Are organizations ready for what’s coming? Between the decline of modern management, the social media shift of power toward individuals, and the ascent of the Millennial generation into leadership roles, companies of all shapes and sizes are facing a future that they are ill-equipped to handle. As a result of this perfect storm of changes, many organizations are struggling to stay relevant to customers, capitalize on opportunities in the marketplace, and attract top talent.
Successful companies, on the other hand, are shifting to embrace four key capacities that will drive the future of business: digital, clear, fluid, and fast. Drawing on both cutting-edge case studies and research on Millennials in the workplace, this book shows business leaders how to successfully apply these four capacities in their own context to drive real business results, including more engaged employees, higher-value customers, greater strategic agility, and stronger, magnetic cultures. When Millennials Take Over delivers concrete, actionable advice to set companies apart as a leader–rather than a follower.
The only constant is change. These four capacities are the key to being able to keep up with the complexity, uncertainty and rapid shifts in our industries and our world. When Millennials Take Over is an intelligently practical guide to how leaders can build these capacities for their own organizations – starting now.
The book is available for pre-order on Amazon at bit.ly/millennial-book, and hard copies will be available at the SXSW Book Fair on March 13-17 in Austin, Texas.
About the Authors – Jamie Notter and Maddie Grant are the founding partners of Culture That Works and strategists who help organizations create remarkable cultures, attract the best employees and most loyal customers, and thrive in the digital age. Together, they have a combined 35 years of experience working with both small and large organizations from a variety of industries, including high-tech, healthcare, retail, finance, and non-profit. They are also co-authors of the critically acclaimed book Humanize: How People-Centric Organizations Succeed in a Social World. Based in Washington, DC, they are frequent keynote speakers to diverse audiences around the world.