Japan to Maintain Moderate Growth Rate, Trails Regional Leader China

The newest report published by Hamburg-based secondary market research company yStats.com, “Japan B2C E-Commerce Sales Forecasts: 2015 to 2018,” projects that the fourth most attractive B2C E-Commerce market in the world will observe low two-digit average annual growth rates, but will likely lose a small fraction of its overall share of global B2C E-Commerce.

Hamburg, Germany, July 30, 2015 –(PR.com)– Cited by major primary research sources as the fourth biggest and also fourth most attractive B2C E-Commerce market worldwide, Japan is expected to trail China in the Asia-Pacific region in terms of B2C E-Commerce rankings, until 2018.

Compared to other global market competitors, Japan is projected to rank between 4th and 7th in annual growth rate predicted for B2C E-Commerce sales from 2015 to 2018, of the top 8 markets, suggesting that China, the UK and the United States will continue to outpace Japan in sales until 2018.

While forecasts for B2C E-Commerce sales and growth values vary among primary research sources, B2C E-Commerce in Japan is forecasted to increase its share of total retail sales, though experiencing a small, fractional loss on share of global B2C E-Commerce sales, similar to that of most other top B2C E-Commerce markets, minus China.

Prominent trends observed among online shoppers in Japan include mobile shopping, with approximately one-third of smartphone users reportedly purchasing products online via their mobile devices as of 2014. The most popular purchased products included “Groceries”, “Fashion and Apparel”, “Books” and “Services”, each purchased by over half of online shoppers. Pure play online retailers were by far the most popular online shopping destinations in Japan, including major players like Amazon, Rakuten Ichiba, and Yahoo! Shopping.

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About yStats.com
Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world’s leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.

Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.

We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.
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yStats.com GmbH & Co. KG
Yücel Yelken
+49 (0)40 39 90 68 50