LifeAID Beverage Co. Expands International Distribution To Australia & New Zealand

LifeAID™ Beverage Co., a leader in naturally sweetened, low calorie nutritional supplement synergy drinks, today announced their products are now available for purchase in Australia and New Zealand, in addition to their existing international distribution channels in Mexico, Puerto Rico, Dominican Republic, Panama, Virgin Islands, Sweden, Benelux, (Belgium, Luxembourg, Netherlands), South Africa, Philippines, Malaysia, and Singapore.
“We are delighted to expand our distribution of LifeAID products to Australia and New Zealand,” said Orion Melehan, CEO of LifeAID. “In just one year, we have established an international presence and have increased our revenue by 1,000% due to the growing demand for our natural nutritional supplements targeted to improve performance and recovery for specific activities.”
In Australia and New Zealand, Fit Trendz Pty Ltd. now distributes FitAID™, one of LifeAID’s premier synergy drinks, for presales with the first delivery scheduled for March. Seventy-five thousand cans are scheduled to ship.
FitAID enhances athletic performance and recovery, making it ideal to drink before and after workouts. It’s natural formula is refreshing and tastes great, supplemented with essential nutrients, sweetened with raw organic agave and stevia, Paleo-friendly, and gluten-free.
Fit Trendz cofounders and CrossFit® enthusiasts, Michelle Montgomery and Hayden Thorneycroft, first discovered FitAID and LifeAID products at the Southern California CrossFit Regional event in 2014.
“The more we learned about the LifeAID brand, the more we wanted to bring their products to Australia and New Zealand,” said Michelle, director of Fit Trendz. “Our goal is the same as LifeAID’s, to distribute products that promote active, fit and healthy lifestyles. At Fit Trendz, we love how FitAID, GolferAID™ and PartyAID™ provide nutritional supplements for performance and recovery of their targeted activities.”
“Like LifeAID, we believe that one synergy drink does not fit all activities,” added Hayden, who also owns Southern CrossFit and Southern CrossFit Nedlands gyms in Perth, Western Australia. “During the past three years, CrossFit has boomed in Australia and New Zealand. And FitAID is ideal for drinking before and after workouts. LifeAID’s marketing team is incredibly helpful on assisting us in reaching our targeted markets. Eventually, we plan to offer all LifeAID products for purchase online and then in stores and gyms.”
FitAID is fortified with just the right supplements to aid in performance and recovery and has nutrients not found in other sports drinks due to their expense, like CoQ10 and omega-3 fatty acids that are essential to cardiovascular health.
Rich in natural nutritional supplements, FitAID provides better benefits than an energy drink with none of the disadvantages. All LifeAID products hydrate without sodium, provide energy without excessive caffeine or a high-sugar content and contain no artificial colors or sweeteners. Specifically designed for the demanding needs of an active and healthy lifestyle, FitAID is certified gluten-free, Lurong Paleo Challenge approved, and has only 45 calories per can.
Key FitAID proprietary formulated ingredients to assist with athletic performance and recovery include:
Arginine, Glutamine and Branched-Chain Amino Acids – a mixture of amino acids that supports training efficiency in athletes, through its positive effects on muscle
Omega 3 EFAS, CoQ10 – essential for cardiovascular health
Quercetin, Turmeric – to with common post-workout discomfort
B Vitamins – to help produce the reliable, consistent energy the body demands during an intense workout
Green Tea Extracts – a mild dose of caffeine to supply a boost of energy
Vitamins C, D, E – to help protect and fortify the immune system and support post workout recovery
Magnesium, Potassium, Calcium – Electrolytes without sodium to regulate nerve, muscle function, hydration, and help rebuild damaged tissue
For more information on FitAID ingredients, see the supplement facts panel at
FitAID can be purchased retail or wholesale for delivery in Australia and New Zealand by contacting Michelle Montgomery at team(at)lifeaidbevco(dot)com(dot)au. The retail price for a case (24 cans) of FitAID is $79.95 AUD and wholesalers, retailers, affiliates and gym owners can contact Michelle at Fit Trendz directly for prices.
About FitAID
FitAID is the functional supplement drink for functional fitness. The LifeAID team designed FitAID to meet the unique demands of elite athletes, creating a formula that enhances athletic execution and speeds recovery. FitAID tastes great, with only 45 calories per can sweetened with organic blue agave. And all FitAID ingredients are natural, Paleo-friendly, and gluten-free. FitAID is the product for athletes on the move. For additional information, visit
About LifeAID
The LifeAID founders realized the need for healthy and effective alternatives to energy and sports drinks, so they developed a new category of beverage they call “synergy” drinks – healthy, targeted vitamin/supplement drinks specifically formulated for different activities. Their first three products, FitAID®, GolferAID®, and PartyAID® happen to be the shared passions of the founders. For additional information, visit
Useful Links:
For FitAID Australia and New Zealand:
Email: team(at)lifeaidbevco(dot)com(dot)au
For LifeAID Beverage Company: