Melinda Liles Named Managing Director at Hollinden | positioning. process. people.

Hollinden, consulting firm to expertise-driven professional service firms, has expanded its team to strengthen its offerings and drive growth.
Melinda Liles recently joined the firm in the role of Managing Director. In that capacity, Ms. Liles will focus on operations in addition to the development and implementation of marketing and sales plans, the growth of the firm and the successful management of client relationships and work.
“I am thrilled to have Melinda join our team at Hollinden. She is one of the most strategic-thinking marketing leaders I know,” said Christine Hollinden, CPSM, founder of Hollinden. “Her addition to the firm will enable us to expand our service offerings and focus on bringing to market what our clients need and want most—tools to grow their business and drive revenue. Melinda’s addition to Hollinden is just the beginning. We have big plans for the firm,” states Hollinden.
Before joining Hollinden, Ms. Liles worked for more than 15 years at a variety of professional services firms, including Chase Bank, Deloitte and KPMG.
“My background in professional services marketing is a great match for Hollinden,” added Ms. Liles. “Christine has a built a strong reputation for herself and the firm since she started the company in 1993 and I look forward to continuing to build on that reputation of client-centric advisory and marketing solutions.”
Ms. Liles has a Bachelor of Arts in Public Relations from Texas Tech and a Master of Business Administration from the University of Houston.
About Hollinden
Since 1993, Hollinden has helped clients identify market opportunities, develop solid strategies, create scalable processes, and build stronger teams. The Hollinden Branding Protocol© is a proprietary process providing strategic marketing and branding services that leads clients through goal setting, branding and positioning to the development and implementation of specific tactics. Hollinden serves service-based firms in the accounting, consulting, engineering, financial, insurance, information technology, human resources, architectural, construction, and real estate industries.