Mindmatrix Appoints Craig Nelson as the New Vice President of Sales and Business Development

Mindmatrix, the market leader of Sales Enablement software for direct, online and channel sales is proud to announce and welcome Craig Nelson, the founder of the Sales Enablement Group (SEG) a sales enablement advisory firm, as the company’s new Vice President of Sales and Business Development. The addition of Craig Nelson to the Mindmatrix team brings the experience to deliver a holistic approach based on the work developed by the Sales Enablement Group to ensure that customer’s get the most from their sales enablement deployments.
“For the past decade, I have seen Craig Nelson help businesses successfully implement sales enablement strategies,” said Jeff Liebl, Chief Marketing Officer of Digi International. “At the Sales Enablement Group, he’s shown that the key to successful SE initiatives involves not only great technology, but also a holistic, systemic organizational approach.”
Mr. Nelson will be responsible for the development of new sales strategies, partnerships and business development opportunities at the growing software firm. Craig Nelson is a seasoned professional with more than 20 years experience in the software industry. For the last 15 years he has dedicated his efforts to enabling companies to more effectively market and sell. Mr. Nelson has held a variety of leadership roles and has been instrumental in the growth of several startup companies that became successful public software companies.
“I am thrilled to be part of the Mindmatrix team. Most of my career has been spent building sales and marketing organizations while putting in place sales enablement disciplines required to effectively scale. I look forward to continuing that tradition as I begin a new chapter in introducing industry changing technology to our current and future customers through the Mindmatrix platform combined with SEG’s proven best practices,” said Mr. Nelson. “Our goal is to continue to deliver to organizations the discipline to drive real business outcomes by combining the leading sales enablement technology with a holistic deployment approach with the SEG Sales Enablement Maturity Model and Sales Enablement Blueprint.”
Harbinder Khera, Mindmatrix President and CEO, states, “We are very excited to welcome Craig to the Mindmatrix family and introduce SEG’s proven best practices to our customers. He brings to us and our customers tremendous experience, knowledge and is respected throughout the Sales Enablement industry. He truly shares our vision, passion and above all, our commitment to satisfying our customers’ needs 24/7.”
About Mindmatrix
Mindmatrix’s award winning software is changing the way companies sell product and services. Mindmatrix enables sales and marketing teams to be more effective through a combination of asset management, marketing automation, sales enablement and channel marketing automation functionality. Mindmatrix empowers sales and marketing teams to engage with customers and prospects through both direct and indirect channels and seamlessly across a combination of online, social, mobile and offline mediums. Using Mindmatrix, sales and marketing teams are able to spend less but sell more. Mindmatrix is a Pittsburgh, PA based company with over 800 customers spanning various industries. To find out more or to schedule a demo, visit us at http://www.mindmatrix.net.