Mobile Professionals Cruise into High Gear with New Everki Sling Laptop Backpack

Dec. 18, 2006 – Vista, Calif. Dec. 18, 2006 — Everki, makers of mobile lifestyle products designed to carry and protect the digital equipment we use everyday, introduced the Cruise FE sling laptop backpack. Designed for discerning mobile users seeking serious protection and style to carry the fastest notebooks around, the everki Cruise FE is rugged, versatile, and multi-functional.

Constructed of highly durable black 1680D nylon shell and accented with a racing red accessory compartment zipper, the Cruise FE protects while revving its engine for attention. It features “self healing” zippers, with plenty of room for laptops with up to 15.4” widescreens and all the digital toys that go with it. The accessory compartments open extra wide and are lined in racing yellow to help consumers quickly find and access all the cables and accessories they carry. It also offers a padded laptop compartment, quick release buckles, cushioned back padding for comfort and airflow, soft handles, quick access front mesh pocket, sunglasses holder, as well as numerous other inside pockets.

The sling design is an ergonomic evolution of the traditional backpack straps, as most people would simply carry them on one shoulder Sling backpacks are more convenient and comfortable, allowing easy access to everything.

“The Cruise FE was inspired by the radical designs of the increasingly popular, high performance, specialized notebooks,” said Kevin Luong, international sales director of Everki. “Mirroring the design of an exotic race car, but providing the organization and protection of an SUV, the Cruise FE will appeal to anyone who is looking for a bag that stands out a little from the crowd of “plain black bags.”

The Cruise FE is priced at $79.99 (MRSP) and is available immediately through popular online and retail channels worldwide.

For more information on this product or the company, visit Everki’s Website at

About Everki
Everki,, manufactures movement-focused lifestyle products designed to carry and protect the digital equipment we use every day. Everki bags combine comfort, convenience, durability and style. The stylish and innovative bags offer smooth zipper lines, stash pockets, top load design cuts and quick snap buckles, providing easy access to files and accessories. Everki’s products are constructed with tough, reliable materials, robust padded inside walls, computer nests, sturdy zippers with smooth lines, classic colors and unique features to blend distinctive function with impeccable looks. Everki products are distributed throughout North America, Australia, Asia, and Europe.

© 2006 Everki. All rights reserved. Everki and the Everki logo are registered trademarks or trademarks of Everki. Other company and product names may be trademarks of their respective owners.

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Media Contact
Jeff Smith
FutureWorks PR for Everki
408-428-0895 x 103

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