NanoWars. Learning science through video gaming.

Nov. 13, 2006 – London – 13th November 2006 – London-based computer game development studio PlayGen has partnered with global nanotechnology consultancy Cientifica to develop an interactive 3d learning game based on nanotechnology. Aimed at 12-18 year olds, NanoWars™ is an engaging learning experience which educates players about basic concepts in nanoscience through real world practical applications from microelectronics to drug delivery. It will be available from its June 2007 launch through download for the PC.

To ensure that the game is scientifically accurate the company has recruited a scientific advisory board including Professor Mark Welland, head of the Nanoscience Centre at the University of Cambridge and “Soft Machines” author Professor Richard Jones of the University of Sheffield.

Players are challenged in imaginative environments that promote learning about the operation of nanoelectronics, building and functionalizing molcules, nanoscale imaging, bottom up self assembly, and nanomedicine. The game’s plot is to save the world from destruction by Dr.Nevil and his army of nano-machines and nano-materials, whilst the player stealthily learns about real world nanotechnology. The game hero (player) supported by Dr. Goodlove and his assistants use nano-imaging, create nano-machines, develop nano-materials, and utilise an extraordinary shrinking machine to shrink the player to the nanoscale to stop Dr. Nevil and save the world.

“We are developing science-based action-adventure games because we believe that today’s gaming technology has a far greater role to play in society, especially in promoting learning and understanding the world around us.” said Kam Memarzia, PlayGen’s managing director. Cientifica CEO Tim Harper commented, “Our increased reliance on technology coupled with declining numbers of physics, chemistry and engineering students is a cause for major concern. Through our partnership with PlayGen we hope to demonstrate that nanoscience and technology can be both challenging and fun.”

For more information about NanoWars see:

About PlayGen : Founded in 2001 by gaming industry experts, PlayGen is a London based game development studio with a strong track record in developing serious games and simulations for training and learning purposes. See

About Cientifica: Cientifica is the world’s leading independent supplier of nanotechnology research and technology information, with activities spanning from basic research to consultancy, business intelligence and investments. See

Kam Memarzia ( )
Tel/Fax : +44(0)20 7739 3285 Mobile : +44(0)7950 4000 65

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