Online Holiday Shopping Made Easy; Tips from

Nov. 15, 2006 – Wed. November, 15, 2006. Detroit, Michigan. announced today that it is offering consumers seven tips to make online holiday shopping easier. By following these guidelines, Internet consumers should be able to find the perfect gift for the perfect price.

Gina Bassman, founder and CEO of the company, is on a mission to revolutionize Internet shopping. She embarked on this venture several months after leaving the corporate world to spend more time with her family. While at home, Bassman visited several web sites that promised to connect shoppers with the lowest prices from a variety of merchants. Bassman discovered that these sites were difficult to navigate, and she got lost in long, unorganized lists of items.

Never one to sit still for long, Bassman dreamed of a more efficient and fun way to connect online consumers with money-saving opportunities. Thus, she created, a central web site where web shoppers can ‘catch’ each day’s latest and best discounts, bargains, and coupons. Her free resource helps consumers locate the best prices on items from 900 merchants.

“I love working with the Fortune 500 retailers as well as quality boutique shops to bring shoppers savings online,” says Bassman. “My goal is to provide a fun and easy place for customers to ‘catch’ bargains, discounts, and coupon codes.”

In order to make her site “shopper-friendly”, Bassman developed her own software and layout. Visitors to can browse by merchant or brand name, by a specific item, or by choosing one of eighteen product categories. Additional categories and special pages are added for holidays or other special events.

“I love working with Fortune 500 companies and specialty boutiques to help shoppers catch the best deals on the web,” says Bassman.

It’s hard to believe that it’s been barely ten years since shoppers first discovered the ease and comfort of shopping for Christmas gifts online. Today’s customer is comfortable comparison shopping and making purchases through the net. Yet, even the most savvy of shoppers still finds it difficult to wade through the flood of merchants who are offering goods on the web.

To that end, offers the follwing suggestions:

1)Spend a half hour perusing a centralized shopping site, such as Let the product pictures and descriptions inspire you. Determine what trends are hot this season. Don’t purchase anything on this visit.
2)Next, write down the name of every person on your shopping list.
3)Determine your total holiday budget.
4)Allocate a portion of your budget for each person on the list. Write a specific dollar limit by each person’s name.
5)Beside each person’s name and dollar amount, jot down two or three gift ideas. Consider the tastes, desires, and needs of the person in mind.
6)Now, go back to a site like to help you find the best deals on the perfect gift for each person.
7)Be creative. You’re sure to find something on the web that suits each person’s taste. At, for example, you can select gifts from designer fashions to jewelry to automotive supplies to pet needs to food gifts and everything in between.

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