Nov. 9, 2006 – Phoenix, Arizona’s, DotVentures, President- Dale Merritt, reveals a shocking revelation about domain name investing and how investors and businesses alike, are possibly passing on the best and most undervalued domain name, or “sleepers” as he calls them. According to Mr. Merritt, DotVentures is poised to take advantage of a common misperception about what makes a domain name valuable. “A well chosen domain name can make or break an online business, especially one that isn’t flush with money to build an online brand out of the domain name. Google didn’t become a popular search engine because of their name. The value they created was in their business model and technology, not in the name, at least not at first. Many people are buying domain names for the brand potential only. This in my opinion is very risky and that mentality can’t survive in an online world. A cool or catchy name is no more valuable to me then a billboard sitting in my basement.”
According to Merritt, less than 1% of domain names are being purchased with a succinct search engine marketing plan in mind. This is the exact opposite of what should be happening. 80 or 90% of web traffic comes from search engines and when you pick a domain name you should know how that will affect your ability to market. People buy domain names for a variety of reasons, but believe it or not, it is very rare that people take into account the search engine indexing process and the fact that the domain name is very influential in determining site relevancy, to search engine spiders. Isn’t that why you buy a domain name, to attach them to a web site and hopefully attract visitors? You’re really missing the point if you pick a domain name just because it sounds cool or catchy, or because it has 4 or 5 characters. How many times the domain name is “naturally” searched is the better value to me. This knowledge is the basis of the ultimate money making opportunity on the Internet right now.”
Mr. Merritt’s Company- DotVentures has a particularly innovative approach to domain speculating. People with limited experience may want to take a look at them. DotVentures works with domain buyers in a unique way. They have a catalog of good long domain names which already appraise for thousands of dollars and that they think will significantly appreciate over the next two years. Some examples might be findcheapshoes.com, purchasefinewine.com and many others. Through their clout, DotVentures is able to offer these domain names to buyers for half of their appraised value. DotVentures then builds a fully optimized website around that domain linking it with relevant affiliate programs. The addition of a functioning web site adds equity to the domain and linking it with a strong affiliate partner adds value. Additionally, they also have a patent-pending technology that they infuse each site with that helps drive it to the top of the search engines. This radically increases traffic to the site. Traffic = $$$$$$$ in the world of domain speculation.
Over the two year incubation period, the buyer gets 100% of the income from the affiliate program that the site is linked with. This can be a steady stream of income. Within twenty-four months, the domain is put up for sale with DotVentures and the buyer splitting the proceeds. This is a unique way to capitalize upon this hot market while minimizing risk. Interested parties can call Pat Gilbert- Director of Domain Purchasing at: (888) 771-2976 ext. 2004
Dale Merritt concludes with: “Domain name speculation should be taken for what it is: a potential business opportunity. Like all business opportunities, the profits will be dependent upon the wisdom and decision making skills of the investor.”
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