What started as an inquiry for materials for an upcoming trade show, turned into a mutually beneficial relationship developed by a revolutionary support system for dogs. Learn about the new Ginger Lead Rehabilitation Harness for dogs with aging joints and debilitating conditions, while also gaining perspective about the nuances of presenting at a trade show.
Rehab for Dogs:Trade Show Emporium Helps Ginger Lead Exhibit Their Revolutionary Dog Support Harness Denver, CO, July 30, 2015 –(PR.com)– Protecting our loved ones in times of need is second nature to most of us. It’s difficult to watch those who are close to us suffer, or be unable to do something as effectively as they once did. Sometimes we lose our abilities unexpectedly for unforeseen reasons, but age is the great equalizer which affects all living breathing creatures. When we watch our parents, grandparents or other family members get older, we provide them with things like false teeth, walkers, and medicine to maintain the quality of life they’ve become accustomed to. So what do humans do for that furry, four-legged creature that we pet and take for walks, when they get older?
Pets, dogs in particular, are an important part of the home, and to many dog owners a valued family member. They have aging joints and muscles that need better precaution over time just like humans, but dogs aren’t afforded the same options as humans, therefore one had to be developed.
Mobility is central to the core happiness of one’s dog. From the time they’re puppies they yearn to explore. As they get older or weaker, many owners will first report a limp or irregular movement from their dogs which is often caused by arthritis and other signs of aging and declining health.
For years there have been numerous temporary treatments to eliminate pain in dogs such as laser therapy, acupuncture, and physical therapy which were all tried by Ginger, the dog which inspired the Ginger Lead Dog Support and Rehabilitation Harness.
Barry and Liz, owners and founders at Ginger Lead, approached Trade Show Emporium to help them out with a 10 foot display with custom graphics for an upcoming conference. The Tru-Fit 10 Foot Display sparked their interest after seeing it online, but a showroom appointment was arranged to explore similar options since they’re also based in Colorado. They had a great meeting while confirming the Tru-Fit and made a timeline of plans for completion.
The first presentation was a success for Barry and Liz, but unfortunately there was a manufacturing issue with one of the graphics in the pop-up, and Trade Show Emporium ended up reconnecting with Ginger Lead to correct the problem. The graphic was a super tight fit on the frame, which Liz and Barry thought was normal for the pillowcase style, but it turned out the graphic was not properly sized and in fact too tight. Luckily Trade Show Emporium has a great team of manufacturers which they partner with, that in this case was willing to replace the graphic entirely, providing Ginger Lead with an improved fit of graphics.
Barry and Liz made another visit to the showroom to put the display together with the new pieces. The new graphic fit over the frame appropriately and worked as planned, but while Barry and Liz were there, they noticed Mike’s dog, Nala, roaming around the office. They recommended that Mike try one of the Ginger Lead Support Harnesses for Nala, and kindly offered to send one to him free of charge in the mail in gratitude of the great service.
“I think it’s genius, and I think it’s a Godsend for aging dogs, and dogs with weakening legs and injuries,” says Trade Show Emporium sales manager Mike Grossberg after getting to use the Ginger Lead Harness. “I definitely think Nala will need this much more when she’s a little older.”
Catching up with Liz at Ginger Lead for an update on everything currently going on with the company and Ginger herself as well, was unfortunately a very bitter sweet conversation. Although the Ginger Lead Support and Rehabilitation Harness is still helping various dogs of all types, all around the country on a daily basis, Trade Show Emporium was very sorry to hear that Ginger had passed away last week. In fact, the day Trade Show Emporium talked to Liz would’ve been Ginger’s birthday.
With the heart breaking news, both sides got a chance to talk about the journey of Ginger and the legacy she left behind for future dogs with her patented harness. Barry and Liz never intended for the Ginger Lead Harness to become a commercial product or business. They began their mission solely on the path for the recovery of Ginger herself with all of the treatments described earlier in this article.
“After her first surgery for hip dysplasia, the veterinarians instructed us to use a bath towel to support her surgically repaired hip, but it’s extremely difficult to control an energetic puppy only using a bath towel, especially over stairs or other environmental hurdles,” says Liz. Ginger appeared to be okay for a few months after the surgery and recovery with occasional limping symptoms, but eventually it was determined she would need a second surgery for a luxating patella on her back left knee. Following surgery, a sling was provided for Ginger, which was better than the towel technique, but still lacked the desired control for an owner. Subsequently the first prototype for the Ginger Harness connecting to the collar was created, eventually evolving into the product on the market today.
“Ginger was about 80 pounds, and the harness was too large for many dogs. We had a request from a client who had a dog that was about 35 pounds, been through knee surgery, and would see squirrels and chase them, reinjuring his joints. We’ve also accommodated much larger dogs since then as well, such as a Doberman well over 200 pounds,” says Liz.
“There’s no other feeling like it, we get calls and write-ins on a daily basis from clients who have had success with the Ginger Lead Harness on their dogs,” recalls Liz talking about the personal meaning of the harness in her life and the lives of others.
“It means so much to be able to extend the quality of life for these dogs, giving some owners an extra 2 or 3 years with their beloved pets has been an amazing feeling, and I’m happy I’ve been on this journey with so many great owners and dogs alike.”
With Ginger Lead, Barry and Liz exemplify the courage and determination it takes to make a business flourish in the 21st century. They discovered a major need in the market place, created a solution, executed a plan for the solution, and proceeded to spread the word about the problem and solution accordingly. Not to mention they had good will while doing so.
“When we started Ginger Lead, we prided ourselves on same-day shipping services. In the early days the only way we could make this work was to actually drive around with a battery operated printer, a Smartphone showing shipping locations, and a computer to refresh updates while in the parking lot of these various locations to print shipping labels. It was a crazy way to do things, but we made it work,” recalls Liz.
On top of diligent customer service, Ginger Lead also donates harnesses to homeless dogs and animal shelters with elderly dogs as well. Furthermore, the company prides itself on keeping the manufacturing in the United States (all factories in Colorado) to help domestic job growth and guarantee high quality products.
These days Liz says trade shows are one of their most effective ways of reaching target audiences while spreading the word, and they are participating in more than ever including exhibit halls as well. “We’re able to have live demos of the product at trade shows which gives potential customers a chance to feel and experience the product for themselves, it’s a unique opportunity.”
Nailing one’s first trade show would not only be rare, but unrealistic, so Liz offered up this tidbit reminiscing about Ginger Lead’s first trade show.
“We didn’t have a marketing background, we mostly sat back and watched how others were being effective, learning from seasoned exhibitors. We didn’t even have a booth close to the one you guys made. We learned a lot from the first show and the next one we attended with your booth went absolutely great, and worked much better for us…we’ll be seeking more work with you guys later this year.”
In honor of Ginger, there’s a memorial available on the Ginger Lead Support and Rehabilitation Harness Official Facebook page. Trade Show Emporium sends it’s condolences to Barry and Liz, and encourage everyone to check out her story, impact, and lasting legacy she’s had on so many dogs and dog owners lives on their website. Dog owners can also purchase a harness for their dog there as well.
For more information on the products Trade Show Emporium provided for Ginger Lead contact them here:
Office Phone: 866-764-2968,
Address: 4120 Brighton Boulevard Unit A-40, Denver, Colorado, 80223.
For more information on the Ginger Lead Support and Rehabilitation Harness, or to give personal condolences for Ginger on Facebook, visit the following links:
Official Facebook Page – https://www.facebook.com/Gingerlead?fref=ts
Trade Show Emporium
Address: 4120 Brighton Boulevard Unit A-40, Denver, CO 80216.
Ginger Lead contact info:
PO Box 102320 Denver, CO 80250
Trade Show Emporium Catalog
Browse a catalog of the merchandise available at Trade Show Emporium, you can find additional products on the website: www.tradeshowemporium.com