Rock Your Hair Signs on as Title Sponsor for The HYPE! Projects Pop & Rock Beauty Bash Tour

Signs Celebrity Endorsement Deal with One of Today’s Fastest Rising Beauty Sensations, Lexi Noel

Los Angeles, CA, August 06, 2015 –(– Rock Your Hair,, has signed on as the title sponsor for the upcoming Pop & Rock Beauty Bash Tour. In addition, they have signed Lexi Noel, dubbed the Teen Beauty Queen by her fans as the company’s celebrity spokesperson. Lexi’s image will appear in forthcoming print and overall branding opportunities for the company.

The Pop & Rock Beauty Bash is the only teen event of its kind that focuses on the beauty and fashion DIY model in a live setting. Taking the popular rise in YouTube creators focusing on teaching makeup tips and tricks online, the event brings it from the computer screen to life.

Hosted by Lexi Noel, the events focus on teaching beauty enthusiasts makeup, fashion & lifestyle tips in addition to boosting girl’s self-esteem. Each date will have a full lesson schedule along with special guests, DJ and one of a kind glam bags.

“We knew we were onto something when the test event sold out in 10 minutes,” said Paris D’Jon, CEO for HYPE Projects, the producer of the events. “We wanted to take the growing popularity of Lexi’s social media and mix it with a live interactive experience for young girls who have been asking us for something like this.”

Based in Malibu, California, Rock Your Hair is the latest big thing in the world of professional hair care. Designed by the founder of Big Sexy Hair, LA celebrity stylist Michael O’Rourke, Rock Your Hair delivers big volume and endless styling capabilities combining ingredient technologies that protect and repair hair from damage brought on by flat irons and chemical processes. All products are sulfate and paraben free and safe for all hair types.

POP & Rock Beauty Bash Dates:
9/19 – Philadelphia, PA – Marriott
9/20 – Pittsburgh, PA – Omni
9/26 – Chicago, IL – Midwest Events Center
9/27 – Detroit, MI – Marriott – Sold Out!
10/3 – DALLAS, TX – Sheraton
10/4 – Houston, TX – Omni
10/17 – Anaheim, CA – Hilton
10/18 – Anaheim, CA – Hilton– Sold Out!
10/24 – Boston, MA – Boston Park Plaza – Sold Out!
10/25 – Long Island, NY – Marriott

About HYPE!: HYPE! Projects is a music and branding management company which has produced more than 350 events for the teen and young adult marketplace. Managing numerous music and social media influencers it has positioned itself to have the unique ability to cross promote brands directly with consumers. For more information on HYPE! Projects, please visit

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Simone Bari