Increasing number of SMEs, focus on customer engagement and social CRM to drive CRM software demand in Saudi Arabia through 2020.
Burnaby, Canada, May 13, 2015 –(PR.com)– According to a recently published TechSci Research report, “Saudi Arabia CRM Software Market Forecast & Opportunities, 2020,” the market for CRM software in Saudi Arabia is projected to surpass USD146 million by 2020. The country’s CRM software market continues to grow rapidly owing to increasing number of SMEs and rising expenditure on enterprise software. Increasing importance of customer engagement is compelling enterprises in Saudi Arabia to revamp their IT infrastructure and move towards modern CRM solutions to enhance customer experience.
Cloud CRM is becoming more popular in Saudi Arabia CRM software market. With increasing adoption of smartphones and smart mobile devices, use of mobile CRM has been gaining momentum in the country. The adoption of mobiles will be a dominant CRM theme allowing real-time collaboration with sales team to address customer needs. In addition, integration of CRM software and enterprise systems on a single platform is increasing, to enhance the company’s efficiency and productivity. These developments are expected to drive CRM software market in Saudi Arabia through 2020.
“Government entities and BFSI organizations in the country were the key revenue contributors in CRM software market in Saudi Arabia in 2014. The government sector accounted for majority share in the market in 2014, owing to increase in government projects in the country along with an increase in IT spending. Further, banks in the country are expanding their presence and optimizing their IT infrastructure to enhance user experience. Major players in the market include Salesforce, Microsoft, Sage Software, SugarCRM, and Oracle, among others,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Saudi Arabia CRM Software Market Forecast & Opportunities, 2020” has evaluated the future growth potential of CRM Software market in Saudi Arabia. The report provides statistics and information on market structure, size, and share. In addition, the report also includes market projections and demand forecasting. The report is intended to provide cutting-edge market intelligence and help decision makers to take sound investment evaluation. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in Saudi Arabia CRM software market.
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