Nov. 27, 2006 – David and Tania Furst set up Skinlight Cosmetics, a web based cosmetic company, 3 years ago and originally focused on skincare products for Asian and ethnic skin. At this stage they did all of the order processing, pick and packing and fulfilment themselves but as they increased their range of products to cater for all skin types it became necessary to look to outsource these processes.
David Furst comments: “We realised we needed to concentrate on growing the company and as the number of daily orders increased it became clear that we could not cope with fulfilment on our own. It took us a year to find someone who could do the job. What CMM does for us is really important. Skinlight couldn’t manage the fulfilment role that CMM provides.”
CMM Group has been fulfilling on average around 1000 monthly orders for Skinlight Cosmetics. Orders are taken and despatched from the UK and EU trough CMM Group’s online ordering and stock control system. This web-enabled inventory management system enables Skinlight to access real-time information and provides accurate monitoring of stock levels and efficient location and extraction of individual items. It also generates reminders to re-order stock items when stock levels drop to user defined levels. Once Skinlight has checked that there are sufficient stocks of selected products, they can order online, indicating the required quantities and delivery addresses for items. Skinlight can easily access detailed reports and audit trails of previous stock movements at any time.
David Furst adds: “With new products added every year and turnover increasing we aim to become one of the main online skincare suppliers. We are currently investigating further direct marketing opportunities to increase the number of visits to our website and convert them into orders.”
Paul Galpin, Group Sales Director, CMM, comments: “People often forget that fulfilment and logistics are a customer touchpoint, and a particularly vulnerable one at that. Fulfilment for a company such as Skinlight Cosmetics is a major challenge. Firms that take on e-commerce don’t have the cost of maintaining outlets and so they are able to invest heavily in marketing. This can often lead to very rapid growth and if a business is not prepared for it the operation could fall down at the logistics stage. In this kind of situation it is critical to plan ahead with a partner who can cope with the growth. If this is achieved, standards set from the start can be maintained.”
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CMM Group is a mail communications specialist, with headquarters in London’s Docklands and an annual turnover of £30million. Over 50% of FTSE top 100 companies are CMM Group customers. The Group comprises six businesses: Corporate Mailing Matters (CMM) which was initially set up to manage and process the mailing of shareholder relations documents for the financial community; FastPost, which offers international mail consolidation and best cost routing for small, medium and high volume mailers; Peterborough-based CMM National, which offers a variety of services to its commercial client base, including colour digital printing and personalisation, polywrapping, machine enclosing, B2/B3 litho printing and envelope printing and supply; City Laser, which manages volume data processing and laser printing for corporates and financial services firms; Burnham International, a UK and international storage and distribution company; Alphamail, a polywrapping specialist. The Group’s background in the financial services industry has built a reputation for the ability to manage projects with high levels of security and confidentiality.
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