Software Industry Veteran Shares Roadmap to Sales Transformation Success

Sales Enablement has emerged as a critical business function to address these challenges, but few understand how to unlock the power of enablement to drive sales transformation.

San Francisco, CA, May 03, 2015 –(– In recent years, the pace of business has put increasing pressure on sales organizations. Sales Enablement has emerged as a critical business function to address these challenges, but few understand how to unlock the power of enablement to drive sales transformation.

“My sales enablement journey accelerated when I founded a thought leadership group called SalesCraft in 2009. SalesCraft focused on peers talking about best practices. From those ideas the opportunity to write a book about sales enablement evolved to help educate people about the power of sales enablement to transform sales strategy execution,” says Author and Speaker Sharon Little. “I have a great passion to inspire sales leaders, and today it is critical for companies to know how to fluidly adapt to rapid pace of change in business.”

In competitive markets, sales teams need every advantage possible and strong, visionary, prescriptive leadership. Constrained by outdated approaches to enabling sales teams, questions about organizational ownership and inexperience, sales enablement has been slow to reach full potential. That is why Sharon Little collaborated with Halo Publishing International ( to release “SalesCraft: The Enablement Advantage.”

“At an executive level there is a lot of pressure to deliver and it can be hard to figure out how to move the needle. My hope is to open up their eyes to the critical nature of having a reliable, predictable change agent in sales enablement. This is about more than training, it’s about getting ahead of the sales transformation curve and staying there,” says Sharon.

The business climate is changing more rapidly, creating a dynamic and fluid selling environment. Field leadership feels the pace of change, but is constrained by quarterly demands and a lack of clear, proven strategies to drive reliable transformation. In “SalesCraft: The Enablement Advantage,” upper management learns how to implement an enablement function that inspires, differentiates and drives revenue. This book represents a true transformation in business practices designed to stay ahead of the growth curve and actively invest in the success of the sales team.

“Sharon’s work in sales enablement is inspired by more than 15 years working in areas that span both sales and marketing,” says Halo Publisher Lisa M. Umina. “She has in-depth experience in sales management, inside sales, sales operations, field marketing, lead generation and communications. That breadth of experience infuses Sharon’s work in sales enablement with practical insight and knowledge that can only be found in someone who has actually done the work.”

Success in sales is a balance of art and science and there is no better way to achieve this than through sales enablement. For every ambitious sales leader, sales enablement is something they need to understand better. For those looking to retain and grow their sales team, “SalesCraft: The Enablement Advantage” is your company’s secret weapon.

You can purchase “SalesCraft: The Enablement Advantage” by Sharon Little through Amazon, B&N, and Halo Publishing ( ).

Sharon Little is one of the few thought leaders in Transformation and Sales Enablement with real-world experience. At her core is a salesperson with a background that includes inside sales, demand generation, field communications, telemarketing, sales operations, and of course, sales enablement. She has experience with both emerging startups and rapid-growth technology companies, including VMware, Oracle (Hyperion), and Cadence. Sharon has a strong B-to-B background focused primarily in enterprise software, with industry experience that includes mobility, virtualization, finance, manufacturing, and the Cloud. Previously, Sharon ran The Inside Advantage, a consulting firm focused on inside sales best practices.

While at VMware, Sharon founded SalesCraft. SalesCraft is a Silicon Valley-based networking group focused on advancing sales enablement as a profession. Sharon has been a frequent speaker at industry events and has won awards for the advancement of sales enablement.

SalesCraft: The Enablement Advantage by Sharon Little; ISBN: 978-1-61244-348-5; Halo Publishing, Int.; Price: $14.95

Press & Media Contact:
Lisa M. Umina, Publisher
Halo Publishing International
1100 NW Loop 410, Suite 700-176
San Antonio, TX 78213 – USA
+1 877-705-9647
Contact Information
Halo Publishing International
Lisa M. Umina, Publisher
+1 877-705-9647