Long Island City, NY, May 03, 2015 –(PR.com)– Standard Motor Products, Inc. selected TFI Envision, Inc. to develop the national print and digital ad campaign, social media campaign and sweepstakes microsite graphics for a new sweepstakes to promote its new QWIK-SENSOR ™ line of multi-coverage TPMS sensors. Technicians and motorists will have a chance to win one of five Grand Prizes, a trip for two to the Bob Bondurant® School of High Performance Driving.
“Developing sweepstakes creative is a balancing act. You need to deliver the excitement of the prize without losing site of the core brand communication. Our execution allowed us the flexibility to ladder up or down each message depending on where and to who it was communicated,” said Roy Barker, Strategy Director, TFI Envision, Inc.
Participants may enter for a chance to win by visiting https://www.makeitqwik.com and filling out the online entry form. The Sweepstakes will run through June 30, 2015.
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.
TFI Envision, Inc.
Elizabeth P. Ball