Theikos Announces New Division, AppFactor On-Demand Solutions

Nov. 15, 2006 – Initial AppExchange products address sales quoting and PayPal donation integration needs for

Southborough, MA and SAN FRANCISCO, Dreamforce Conference – October 9, 2006 – Theikos, Inc., an IT consultancy and leading services partner, today announced the creation of a new product division: AppFactor On-Demand Solutions ( This division is focused on creating applications for distribution on’s AppExchange directory that enable companies to manage more and more of their processes on demand with the Salesforce service. The AppFactor products are sold as on-demand subscriptions, providing easy online access to necessary functionality without IT infrastructure headaches.

In coordination with the introduction of the new division, AppFactor On-Demand Solutions is launching a public beta program for its first two products – AppFactor Quoting and AppFactor Payments for the AppExchange at the Dreamforce 2006 user and developer conference.

“The creation of our products division was a natural outgrowth of our consulting business,” says Jason Masciarelli, President of Theikos. “After working with hundreds of clients and completing Salesforce implementation engagements of all kinds, we have identified both specific and common needs in the marketplace. Some of these needs can be addressed by repeatable, productized solutions.”

“Our clients include small to mid-sized companies, divisions of large companies, and non-profit organizations,” says Andy Zimmerman, senior vice president of sales and marketing, Theikos. “The AppFactor products are geared toward this market and include repeatable, on-demand solutions that are functionally rich, easy to deploy, and cost-effective to procure.”

The AppFactor On-Demand Solutions division includes a team of engineering and customer service resources devoted to developing and supporting products that address the frequent needs of companies using Salesforce.

AppFactor Quoting
AppFactor Quoting for AppExchange is a wizard-like tool that allows Salesforce users to create professional looking quotes with consistency and accuracy. It is easy to use, has built-in product selection and discounting capabilities, and enables seamless creation of PDF quotes. The 3-step wizard is launched via a Web-link within a Salesforce Opportunity record. The AppFactor Quoting product is the result of Theikos’ years of experience building and implementing custom quoting solutions. For more information visit

AppFactor Payments PayPal Donation Integration
To meet the needs of a growing subset of non-profit clients, the AppFactor Payments solution changes a once labor-intensive manual data entry task into an automated, real-time process. With this subscription, non-profits will be able to have electronic donation notifications from PayPal translated and mapped directly into their instance of Salesforce. This eliminates the possibility of keying errors, and allows them to have accurate, up-to-date donation information in Salesforce that can be reported on at any time. Corporate clients will soon be able to use a version of AppFactor Payments for processing online business-to-business and business-to-consumer transactions. For more information visit

“Theikos’ work is an example of excellence in development for AppExchange,” said Matt Holleran, vice president, AppExchange partners, “ is pleased to have our long-time partner expand its business with the addition of an on-demand products division focused on the AppExchange.”

More than 375 applications are now available on the AppExchange, the world’s first on-demand directory and sharing service, found at

Apex is’s breakthrough new on-demand platform and programming language that is redefining what a multi-tenant on-demand application can be. Apex enables customers, developers and partners to build powerful new on-demand applications that go far beyond CRM, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of’s industry-leading multi-tenant service. Customers can use Apex to modify the core features and functionality of their Salesforce deployments for their unique business needs and quickly and easily integrate new applications and components from partners and developers. Without any infrastructure investment, developers can now build and run a virtually unlimited array of applications with unprecedented power to innovate with the same creative freedom as’s own developers.

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