Triangle Shoppers to See Lower Prices on Thousands of Items at Kroger Stores

Nation’s Largest Grocery Retailer Renews Commitment to Customers by Cutting Prices on Popular Items Including Meat, Produce and Natural Foods.

Raleigh, NC, April 30, 2015 –(– The Kroger Co. (NYSE: KR), the nation’s largest traditional grocery retailer with 14 stores throughout the Triangle and North Carolina, has announced plans to increase its commitment to customers by lowering prices on thousands of items in stores across its Mid-Atlantic Division, which covers Virginia, West Virginia, North Carolina and parts of Tennessee, Kentucky and Ohio. The price reduction plan is based on frequently purchased items, including fresh meat and produce, as well as thousands of grocery, general merchandise and natural food items.

With the increase in demand for natural and organic products, Kroger is reducing costs to make these healthy, nutritious items more affordable for the average family. For example, the price of organic Fuji apples has been reduced from $2.99 to $2.49; organic Gala apples from $1.99 to $1.79; organic leaf lettuce and Romaine from $1.99 to $1.59; and organic cucumbers from $1.99 to $1.29.

To further increase its quality and distinction from other grocery competitors, Kroger has also cut prices on more than 2,000 natural food products, including select varieties of Tazo Tea, Kashi and Earth’s Best products. In addition, customers will notice significant reductions in the meat department, including popular selections such as pork ribs, which went from $3.99 to $2.99 and Atlantic salmon fillets, which dropped from $7.99 to $6.99.

Among grocery items, Gatorade (12 pack, 12 oz.) has been reduced from $7.99 to $5.99; Kroger extra virgin olive oil (25.5 oz.) from $6.99 to $4.99; and Crest toothpaste (4.6 oz.) from $2.39 to $1.89.

In addition, by downloading the Kroger Mobile App through the App Store or Google Play, customers can sign in to their account to register their Plus Card, view weekly ads, compile shopping lists and take advantage of additional features, including digital coupons.

“Value is our highest priority, and these lower prices represent Kroger’s commitment to put customers first,” said Anne Jenkins, spokesperson for the Mid-Atlantic Division. “We are listening to our customers and lowering prices on items that are relevant to them and their families. In addition, Kroger customers will continue to see fuel rewards, digital coupons, weekly specials and loyalty mailers, tailored to their individual shopping habits.”

About Kroger:
Kroger, the nation’s largest traditional grocery retailer, has 14 stores throughout the Triangle, including Apex (1), Cary (1), Garner (1), Fuquay-Varina (1), Raleigh (4) and Durham (6). Headquartered in Cincinnati, the company employs nearly 400,000 associates who serve customers in 2,625 supermarkets and multi-department stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry’s, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith’s. The company also operates 782 convenience stores, 326 fine jewelry stores, 1,330 supermarket fuel centers and 37 food processing plants in the U.S. Recognized by Forbes as the most generous company in America, Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and community organizations. Kroger contributes food and funds equal to 200 million meals a year through more than 100 Feeding America food bank partners. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable and the U.S. Hispanic Chamber’s Million Dollar Club. For more information, please visit
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Erin Smith