Virtual Iris Announces Redesign of’s Front Page

Dec. 21, 2006 – Los Angeles – Two months ago, Virtual Iris launched as a public beta. The site allows anyone visiting it to upload pictures, make them interactive and share them via e-mail, blogs, community based websites such as MySpace, or through web pages. Based on feedback, from focus groups, the front page of the site has been completely redesigned and a long list of other features are about to be added.

“We listened to actual users of the site and started to add features that they requested,” said Dr. Gary Kramer; Virtual Iris’ CEO. “Two things that were almost universally requested were the ability to see pictures that others were uploading, and the ability to easily show off their own pictures. Now, every time a user uploads a picture to, they can mark it as public or private. If they mark it public, it goes straight to the front page. It’s very voyeuristic and quite addictive”

Within the next two weeks, a wide variety of additional features will also be introduced. “Everything we are doing right now is user driven,” said Kramer. “All of our new features, which will be announced over the next two weeks, have been by request.”

About Virtual Iris:

Founded in December 2003 and headquartered in Los Angeles, California, privately-held Virtual Iris enables anyone to convert their pictures into rich-media without the need to do any complex programming. The company provides the only form of rich media that is completely functional in the body of an e-mail message. To learn more about Virtual Iris, please visit The company also maintains a consumer and small business website at is the fastest way for consumers using dial-up connections to upload and view pictures online.

For further information, contact:

Jim Malmberg
(818) 728-1100 phone
(818) 986-6156 facsimile

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