The release of a simple tool to turn ordinary (passive) videos into active videos heralds a step change in how we use videos from now on.
Leeds, United Kingdom, August 08, 2015 –(PR.com)– Louis Le Prince (1841-1890) is credited with shooting the world’s first moving images on paper film in 1888 while standing on Leeds Bridge. This marked the start of what we know today as video.
127 years later we are now so used to watching video that it has become a primary source of entertainment that continues to grab our attention.
According to statistics, provided by YouTube, every day people watch hundreds of millions of hours of video on YouTube and the number of hours people are watching each month is up 50% year over year. This is just YouTube and doesn’t include all the many other videos that fill our daily lives.
So, if just been able to watch videos have consumed us to the extent it has what will happen if videos were no longer passive – i.e. just something we watch? What if videos were active and you could change and interact with the content as you watch it?
Yorkshire-based digital Media Company, 2b Acting, has released their SIV creator which is a simple way of turning ordinary videos into active videos. You can only watch an ordinary (passive) video. With an active video you can do more. An active video can be a game, a website, a motion comic, an interactive story, an event video, an interactive training video, a shopping video, an interactive guide video, etc. The applications are numerous.
“In our opinion active video is the future of videos,” says David Jones, SIV developer. “Putting a simple to use tool in the hands of the public is the best way to show the difference between passive and active videos.”
Well, we know what happened to passive videos following Louis Le Prince efforts on Leeds Bridge. It is therefore exciting to consider where active videos will put us 127 years from today.
2b Acting Ltd