Yepme.com, India’s Biggest Online Fashion Brand brings a chance for you to get closer to Shah Rukh Khan with their latest brand association with SRK’s upcoming movie, FAN. Directed by Maneesh Sharma and produced by Yash Raj Films, scheduled to release on 15th April’16.
Gurgaon, India, August 01, 2015 –(PR.com)– Yepme.com, India’s Biggest Online Fashion Brand brings a chance for you to get closer to Shah Rukh Khan with their latest brand association with SRK’s upcoming movie, FAN. Directed by Maneesh Sharma and produced by Yash Raj Films, scheduled to release on 15th April’16.
100 consumers get a chance to be part of the film’s logo
The brand is running a full-fledged 360 degree campaign, #iamfan contest, to bombard its association across all platforms including social media. The contest revolves around SRK looking for his 100 biggest fans and these fans get to be a part of a unique activity where their profile pictures become a part of the Fan movie logo. Hence, they get immortalised forever with their superstar- SRK.
The campaign kick-starts with the launch of the TVC with Shah Rukh Khan talking about #iamfan contest. The TVC captures the mood of SRK’s most popular movies which along with clippings from the FAN movie teaser shows lakhs of fans expressing their love for SRK. It makes every SRK fan feel the magic created by their loved superstar over the years and prove that they are his biggest fan. You can watch Shah Rukh Khan #iamfan TVC at https://www.youtube.com/watch?v=1sil1kyQH-k
The winners will in turn get a chance to be part of FAN movie logo along with being a part of videos and promotions for Fan the movie, while lucky winners will get the opportunity to meet Shah Rukh Khan in person.
Talking about the association, Vivek Gaur- Founder & CEO expresses his excitement towards the campaign. “Yepme has very actively positioned its Fresh Fashion Model and now our aim is to get closer to our customers and the campaign will help us generate plethora of conversations around it. The #iamfan contest itself is planned to involve our end users into various engagements to build a two-way communication and what better way to initiate that but to make them talk about their love for Shah Rukh Khan. Shahrukh Khan, the man unarguably with one of the greatest fan following globally, it’s a huge opportunity for Yepme to strengthen its vision as a global brand. We are defininitely looking at this association as a good platform to gain popularity and recognition.”
Ashish Patil-Business & Creative head Vice President – Youth Films | Brand Partnerships | Talent Management expresses his delight towards the promotion, “Fan is going to be one of the most exciting projects to come out of YRF. And among SRK’s most path-breaking performances till date. We have always believed that it’s the fans who make actors, stars and films, super hits. So we are delighted to partner with Yepme.com to present the millions of SRK fans worldwide, never before innovative opportunity to become a part of the core identity of Fan with the #iamfan contest. Keep watching this space for details, the fun has only just begun!” You can easily participate in SRK #iamfan contest at http://www.yepme.com/iamfan.aspx by signup using your Facebook account.
Launched in August 2011, Yepme is India’s biggest online fashion brand, which services over 1000 cities monthly as against most offline retail fashion brands, which service only 75 cities. Yepme now delivers close to 500,000 units to its customers every month. Yepme’s mission is to democratize fashion in India. The brand targets style conscious men & women between the age group of 20-29 years, in India. The target segment has a high level of fashion awareness through TV, Internet and Movies and wants Fresh Fashion every day.
With a fan following of over 6.5 million on Facebook, Yepme.com has created benchmarks in the online fashion industry. It was rated as one of the 5 top start-ups to watch out for by Forbes, for revolutionizing e-commerce industry. Amongst fashion a brand, Yepme has one of the highest social engagements on Facebook and has been ranked as one of the top 20 fashion brands in the world (As per Stylophane). The brand was awarded “Web-only Brand of the Year” in 2014 by eTailing India.
Yepme has built its business around the Fresh Fashion Model on the lines of leading global peers. The talented team of in house designers hand-picked from the top design institutes operates on high agility to create fresh and new designs on an everyday basis. The team drives its inspiration by real-time research and analytics on latest fashion trends running in the global fashion markets. This model operates by keeping the online store exciting with Fresh Fashion merchandise showcased daily.
Headquartered in Gurgaon, the company bears a strong foundation under the leadership of IIT, IIM alumni, Vivek Gaur (ex HUL), Sandeep Sharma (ex Accenture) and Anand Jadhav (ex Pantaloon).
To know more about Yepme and online shopping in India log on to http://www.yepme.com
Yash Raj Films [YRF] is one of India’s oldest and most respected story-tellers. A 4 decade old film & entertainment company with a fully integrated presence across the entire value chain covering everything from production, worldwide distribution, marketing, home entertainment & brand partnerships to design, licensing, consumer products, interactive media & talent management with offices across India and in US, UK & UAE differentiates it from all studios in the country.
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